Brazil, the green lantern and bicycles

if you know me, you know how much i loathe commercials and most marketing in general. however, i dig lenticular images and innovative approaches to nearly everything...including, however rare that is: hollywood. i guess, if you've got to promote the release of the Green Lantern film in Brazil, you may as well figure out a cool and original geographically/ demographically appropriate or relevant way to do it...?!

via WORLD OF SUPERHEROES because they came up in my search. Creativity online's TiVOcast first turned us on to this.