27 March 2008

HATER-ade and lazy music supervisours.

if you know me, you know how much i hate commercials, and last night i saw a commercial that really bugged me.

anyway, when you watch THIS, listen to how they've completely butchered Carl Orff's Carmina Burana. disgusting. we're talking the fat, bone, and meat have been cut away, leaving a completely jarring, disjointed musical excerpt. the edits in the music make no sense. sure, they're in time with the music, but why couldn't they use 30 seconds of the piece from beginning to end, instead of omitting every other phrase!???

i guess the part that bothers me about this is that an ad company or music supervisour is actually allowed to do something like this to a piece of music. i am tired of lazy music supervision, where they will do anything they can to use Barber's Adagio for Strings or Orff's O fortuna just one more time. they've both been used to death. music supervision has become lazy, just to try and squeeze out one last drop of some sort of emotional response. emotional response that only a piece of music can evoke...

again, if you know me, you know how much i love to drink gatorade. so my problem is with the ad company and not with gatorade...although a company ultimately has to be held responsible for their advertising. a good example: remember how great those NICK DRAKE VOLKSWAGEN ADS were, and how much vw ads suck now?

No comments:

Related Posts Plugin for WordPress, Blogger...